Sports & Fitness
Movin' Shoes
Transform Your Body

Push Your Limits

About Movin' Shoes

Movin' Shoes is a trusted destination for runners in Madison, offering far more than just footwear.

As a longtime sports and fitness store, it has built a strong reputation for helping customers find the right running shoes through knowledgeable fitting services and a carefully selected inventory designed to support every kind of runner, from beginners taking their first strides to experienced athletes chasing new personal bests.

A well-fitted pair of shoes can make all the difference in comfort, performance, and injury prevention, and that commitment to getting it right is part of what makes Movin' Shoes such a valued part of the local running community.

The store also brings people together through its running club, creating a welcoming space where fitness, motivation, and shared goals come naturally.

Customers consistently praise the experience, reflected in its outstanding 4.90 out of 5 rating from 317 reviews. That level of satisfaction speaks to the quality of service, the attention to detail, and the confidence people feel when they walk through the door.

Convenience is also a major part of the experience, with options including in-store shopping, in-store pickup, on-site services, and delivery, making it easy to get what you need in the way that works best for you.

The store is designed for a quick visit when time is limited, while still offering the thoughtful service and personal attention that keep customers coming back.

Movin' Shoes also makes comfort and accessibility a priority, with a wheelchair-accessible entrance and thoughtful amenities such as gender-neutral toilets, Wi-Fi, and free Wi-Fi. Payment is simple and flexible, with cheques, credit cards, debit cards, and NFC mobile payments accepted.

Conveniently located at 528 S Park St, Madison, WI 53715, United States, the store is easy to reach and ready to serve the local community with professionalism, warmth, and expertise. For runners seeking the right gear, dependable guidance, and a shop that truly understands their needs, Movin' Shoes delivers a complete and welcoming experience.

4.90
Rating
317+
Reviews
24/7
Access
0
Star Rating
0
Member Reviews
0
Photos
0
Independent Reviews

Train Like A Champion

Strength Training

Build muscle and increase your strength with our comprehensive weight training programs and expert guidance.

HIIT Classes

High-intensity interval training to maximize calorie burn, boost metabolism, and improve cardiovascular health.

Personal Training

One-on-one coaching tailored to your specific goals, fitness level, and schedule for maximum results.

Movin' Shoes facility

Your Goals. Our Mission.

We're not just a gym - we're a community dedicated to helping you become the best version of yourself. Our state-of-the-art facility and expert team are here to support you every step of the way.

Whether you're just starting out or training for competition, we have the equipment, expertise, and environment you need to succeed.

  • Modern Equipment
  • Certified Trainers
  • Locker Rooms & Showers
  • Free Parking

Member Reviews

Real results from real members

MUHANG LI

MUHANG LI

3 years ago

The best thing I like about this place is their sustainability mission. They recycle/upcycle used shoes to reduce the impact of plastic shoe materials to the environment. Not many places in Madison have this service. The people work there are very friendly and helpful. We got shoes we like with a discount👍

Daniel Fogel

Daniel Fogel

year ago

Absolutely A+ as specialty running stores go. This place manages to blend the 1970s charm of an original running store with a modern approach to the gear that today's Runners need. The place is well staffed with runners on both local high school teams and Runners who compete for the Badgers. They know their way around running shoes and they have Gear For All Seasons to help compliment you're running. Highly recommended Have you joined running club yet? Join the Movin Shoes running group. Great group of people. Seriously, come run with us

Janette Karlsen

Janette Karlsen

5 months ago

I went there twice while solo in Madison on work trips. I wanted to run, but didn't know the area and it was dark in January, so I googled local run clubs and MovinShoes popped up. Both times I went everyone was super nice and I love that they almost always have a run club going on

Carla Stephani

Carla Stephani

6 months ago

Movin Shoes is the place to go! The friendly, very knowledgeable staff (many of them runners) can answer all your questions and they will work hard to fit you in the shoe that’s best suited for you!

Kyle Goodman

Kyle Goodman

4 years ago

It’s more than a shoe store, it is a community with deep roots. Once you walk into the store, you’ll be promptly greeted and taken care of. All staff are knowledgeable, kind and ready to make sure you get exactly what you need. If you are unsure of your shoe preference, they will watch you walk and can get an idea of what will suit you best. They’re all experienced runners as well and fun to share running stories with. Movin’ Shoes first opened on State Street in 1973 and has been the foundation of the Madison running scene since. There are group runs five days a week that leave from the store. They own and operate In Focus Timing that you will see at many local runs. You can bring in your old running shoes for them to recycle. The return policy at the store is incredibly generous and guarantees that you will be satisfied with your purchase. Whether it’s your first, fifth or fiftieth pair of running shoes, you’ve gotta go to Movin’ Shoes.

Jon

Jon

month ago

Oustanding service and very knowledgeable staff. Spent an hour just helping me find the right shoes. Shapely was amazing.

Tomi Ready

Tomi Ready

2 months ago

Joe was a great salesperson, no pressure, very kind and helpful. Able to order shoes that actually fit my husband. Great selection.

Heather Li

Heather Li

year ago

I visited Movin' Shoes on a Saturday afternoon and I was blown away by the knowledge and level of service I received. I was greeted immediately and Michael came to help me right away. I have some issues with my feet (supported by custom orthotics) and lower back. Michael knew exactly what I was talking about when I told him the issue with my feet - I've had to give detailed explanations in the past at other stores. After watching me walk, Michael came back with three different shoe options to try. I was allowed time and space to try the shoes on (with and without my orthotics). When I explained what I didn't like about a certain shoe, more options were presented that addressed what I didn't like about previous shoes. I was also told to say "stop" when I had seen enough options or when I made my choice. I didn't feel pressured or swayed. I ended up buying the perfect pair of shoes for me! I love that Movin' Shoes is locally owned and operated, I love their staff and their inventory. I cannot recommend this lovely business enough!

Laura

Laura

month ago

They sold me a pair of shoes that fit me better than any pair I’d ever worn. 3 days later I showed back up, with my feet in a shape they’d never been allowed to be in before, no longer able to wear the shoes comfortably because my feet had changed so much. They let me return the shoes I’d worn 3 days even though I didn’t have my receipt and exchange them for a pair that was $20 cheaper.

Tabitha Lendved

Tabitha Lendved

3 months ago

I don’t normally do reviews but for this one, I have to. I came to this store in desperation because I had been buying multiple pairs/brands of shoes in the bigger chain stores just trying to find something that didn’t kill my feet. I’m not a runner but I am on my feet all day and walk a ton for work. When the sales lady asked me what brands I preferred, I had no answer. I just told her about my standing and walking habits for work and I told her my feet hurt so bad and I need help. I definitely didn’t give her much to work with. She came out with two different brands and the first pair I tried was great and then I tried the second pair and they were heavenly! For the first time, just standing there, I had no pain! They were comfortable, supportive and so cushy and springy with every step, I didn’t even feel like I was standing on my feet. I was so excited, as soon as we got home I wanted to give them a test. We took the dogs and kiddo for a walk around town for about an hour and I couldn’t stop gushing about how comfortable my feet felt. I’m so excited to wear them to work tonight and not have any pain! I gave the sales lady very little information to work with to help me find the right shoe and she nailed it. I got a brand I’ve never tried before, the Saucony Ride 19. Thank you so much!

Ready To Start?

Join today and get your first week free. No commitment required.

Claim Free Trial

Frequently Asked Questions

Common questions about Movin' Shoes

Business Features

Highlights & Amenities

Accessibility

  • Wheelchair-accessible entrance

From the business

  • Identifies as women-owned
  • Small Business

Service options

  • In-store pick-up
  • In-store shopping
  • On-site services
  • Delivery

Amenities

  • Gender-neutral toilets
  • Wi-Fi
  • Free Wi-Fi

Crowd

  • LGBTQ+ friendly

Planning

  • Quick visit

Payments

  • Cheques
  • Credit cards
  • Debit cards
  • NFC mobile payments

Find Us

Drop by for a tour or reach out to learn more about membership options.

Location

528 S Park St, Madison, WI 53715, United States

Hours

Closed · Saturday 10 am–5 pm
Sunday 11 am–4 pm
Monday 10 am–8 pm
Tuesday 10 am–8 pm
Wednesday 10 am–8 pm
Thursday 10 am–8 pm
Friday 10 am–6 pm
Saturday 10 am–5 pm
Share This Business

Get Started

Fill out the form to claim your free trial or ask about memberships.